Each person’s dreams are unique. The basis of the Personal Vision Statement is your visualization of how you want to be living your life ten years or more into the future. At this moment, are you in a position to affirmatively state “My life is truly headed towards the wonderful life I envision living?” If not, what would it take for you to be able to confidently say those words?

Most entrepreneurs build their businesses in anticipation of all the happiness they hope to bring to their personal lives because of the fruits of their labors. For many of us, that happiness we dream of never comes because we find ourselves trapped—working longer hours than ever imagined, doing what we don’t enjoy—without enough time outside business for family, friends, and the pursuit of personal dreams. Ask yourself if your business life and personal life are in competition with each other. If so, which side is currently winning?
The Sales Success Strategy guides you in creating a clear definition of what you need and want from your business, including your desired involvement with your business, in order to achieve the dreams in your Personal Vision Statement.

Your Personal Vision must be specific and attainable. To simply say you want a billion-dollar business, along with the income and personal trapping that accompany that level of professional success, is just not realistic for the majority of business people. Material possessions, while they are important motivators, are rarely enough to bring true personal happiness. It is important to consider all the aspects that comprise the wonderful life envisioned in your dreams.
In the following exercises, you will answer thought-provoking questions that will encourage you to examine what you really want to do with your life.

As a sales entrepreneur, you have the capability to determine what you do at work, how much time you spend doing it, and with whom you do it. Custom-tailoring your job description to focus primarily on activities for which you feel passion, have aptitude and can make a major positive impact upon your company will help greatly in achieving your dreams. The Sales Success Strategy refers to these types of activities as “Big Picture” activities.

Time away from your business should not provoke guilt. Instead, it should be viewed positively as time for reducing stress and for enjoying your personal life.

The areas in this section must be considered when considering the work role and time involvement desired in your Personal Vision.


Please answer all the relevant questions that pertain to your situation. Type your response to each question by placing your cursor in the space following each heading, before clicking the submit button. Thanks! 

Exercise 1

Work Role and Time Involvement

Exercise 2

Material Desires

Exercise 3

Non-Material Desires and Psychic Rewards

Exercise 4


Exercise 5

Business Exit Strategy

Creating Your Personal Vision Statement

Business Exit Strategy

Using the most important elements from your responses to Exercises 1-5, create a Personal Vision Statement not to exceed 100 words. Your Personal Vision should remain relatively constant for five to ten years into the future. Changes can occur sooner if there has been a significant change in the dynamics in your life such as a divorce, or the death of a loved one.

Here is a business owner’s actual Personal Vision Statement, which aside from publishing a novel, was successfully attained after five years:

    • Maintain controlling interest in the business, while reducing my work efforts to no more than 25 hours a week.
    • Take mid-six figure annual income from business to maintain current lifestyle.
    • Spend minimum of six weeks each year with wife on our sailboat.
    • Only perform activities in business I enjoy like selling major clients and handling media relations; let son-in-law run the business day to day.
    • Feel sense of accomplishment in my painting.
    • Continue astronomy learning.
    • Write and publish a novel.