Meet Steve Porcaro

A Life of Guiding and Caring

Steve Porcaro's career experience includes 19 years of medical device sales, 15 years of executive coaching, and 5 years in the operating room, before starting his own business.

His previous positions included Surgical Technologist for the U.S. Navy, Top Sales Consultant and Trainer for major medical device companies such as Synthes (U.S.A.), Arthrex Inc. As a consistent top sales performer and award winner, Steve led in company rankings for sales growth, market penetration, and new business development.

During this time, much of Steve’s work took place in the operating room where he collaborated and coached leading healthcare professionals to deliver state-of-the-art solutions using today’s highly advanced surgical implants and instruments.

Few understand that many operations require 20+ trays filled with numerous surgical instruments and implants. In such a complex, often life-saving environment, Steve added his expert knowledge of the equipment and techniques, with a strong ability to maximize teamwork. His coaching and consulting helped surgeons and staff make the best operating room decisions.

In 2005, Steve formed 1-4-All Coaching, LLC to formally provide business and executive coaching, consulting, and training primarily for business owners and medical device sales professionals. He has built a loyal following among high performing sales professionals and business owners with his SalesPlus MVP Coaching & Training programs.

Steve is a graduate of the Advanced Coaching Program from Coach U, Past-President of the CT Chapter of the International Coach Federation, a Certified Master OASIS Trainer, and a Certified Professional Behaviors Analyst.

Steve is involved in numerous professional and civic organizations.

  • Coaching for Veterans: Stand Beside Them, Inc. 
  • CT Chapter of the International Coach Federation
  • The International Association of Coaches
  • The Connecticut Collaborative of Professional Coaches
  • The Windsor Chamber of Commerce - member
  • The Boy Scouts of America
  • Local community and civic organizations

He is happily married to the beautiful Susan Tait Porcaro,  and have three boys, Ian, Kyle, and Jack, also known as “My Three Musketeers”.

Steve's Linkedin profile



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