6-Week Masterclass

Learn How to Break into
Medical Device Sales

Register Now!

MasterClass is rescheduled due to CV-19

Transition into medical device sales is possible,
regardless of your background.

Preparation is the key to success. 

- Alexander Graham Bell

Are you ready to stop struggling and move forward?

This masterclass is designed for sales professionals who are transitioning or entering into the medical device industry. It will provide you with information about what it takes to effectively market and sell yourself successfully to your target companies. This hands-on program allows you to explore new ways to strategically develop your own career transition. You will take away a solid plan and actionable tools for immediate use to get hired in the medical device industry.

You Will learn: 

In this 6-week live video conference series, you will learn about:

First Things First 

This is where your new career starts. We’ll begin by planning your work, and working your plan. We’ll discuss the different types of medical devices, available sales positions, and organizations that you may encounter during your search. You’ll take inventory of what makes you a successful sales professional and use it as a foundation on which to develop your search campaign. The answers to these questions will guide your subsequent strategies and assist with planning and preparation.

This self-assessment and review module will ensure you:

  • Are open to new ideas and approaches
  • Develop a plan for a career in medical device sales
  • Know what desirable qualities companies want in medical device sales professionals
  • Learn to see yourself through others’ eyes
  • Succeed in career change with minimal disruption to your life
  • Discover your behavioral selling style and use it for interviewing

One-Size Does Not Fit All

While self-promotion is normally uncomfortable, if you don’t know and believe in yourself how can you expect others to? During your transition, you must successfully promote the ‘product’ -YOU. It is vital that you fully understand what you have to offer, and how it will differentiate you from your competition. This requires a deeper review of your value to the right company. By determining your specific job interests and the types of activities you enjoy while selling,  we will use this information to uncover your ideal sales job. We’ll use this information to align this with a corresponding medical device position. The module will help you to identify transferable job skills, interests, and other requirements needed to narrow your target market.

You will be able to:

  • Describe your ultimate sales goal
  • Identify key professional skills required for medical device sales jobs
  • Utilize personal skills needed for industry
  • Emphasize background and experience
  • Start preparing for the interview process

Preparing for Sales Success 

This module will help you to develop the ‘tools’ and skills you need to effectively overcome your lack of medical device sales experience and focus on your transferable skills. We’ll discuss topics such as accessing the ‘hidden job market’, networking and researching into the specific product or niche market, and specific companies. You’ll take these elements from your past and learn how to incorporate them into your story. You’ll share this while networking and eventually during the interview process.  Your professional portfolio will be one of your first pieces of sales literature (besides your resume).

We’ll discuss the best way to:

  • Learn more about your target company/product and market
  • Improve your chances of being selected for interview
  • Overcome limited or lack of medical sales experience
  • Develop and use your “Brag” book
  • Tell a compelling story of your future successes

Connecting the Dots….

A resume may be the most important piece of literature used for self-promotion during your transition. It’s also the most challenging piece of the puzzle for some. This module is focused on creating a “killer “resume and projecting it out in the job market through networking and other channels. The only purpose of your resume is to get you the interview. Once you are in the interview, your 30-60-90 day business plan will let them know you are not only ready to hit the ground running, but also that you have a reproducible system to increase business. This is often underappreciated, but critical to the hiring process.

This module will help you:

  • Improve your chances of getting an interview with your resume & cover letter
  • Prepare an effective 30-60-90-day plan
  • Understand communication styles used during interviews
  • Integrate your business plan into your story
  • Answer difficult interview questions

Be Ready

The final module gives key tips and strategies on closing the interview. This is where the decision to hire you is made. We’ll discuss different interview formats and preparation before, during, and after the interview process. Other topics include how to turn the interview around, the importance of staying in touch after the interview, and common interview challenges to avoid. We’ll wrap things up by fine-tuning your search strategy and creating a job search marketing plan that you can share while networking. This marketing plan is the best self-promotion piece you can use while educating others on how they can help you transition into medical device sales.

This module will give you advice for:

  • Successful interview strategies (SOAR format)
  • Closing the interview
  • Follow–up tips and plan
  • Creating a job search marketing plan (see sample)
  • Preparing your next steps
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Four Free Bonuses!

Special Bonus #1:

Private Strategy Call ($225 value)- We'll  will meet for a private, fully confidential, 55-minute one-on-one meeting to discuss strategies to help you overcome some of the most common challenges while breaking into medical device sales. Show up at this call and bring your questions (or submit them ahead of time) and we'll answer any and all questions you might have. You can even get this call recorded for future reference.


 Special Bonus #3:

50 + (10 more) of the Toughest Interview Questions, and Best Answers - Ebook.  So what happens when you use foresight to be prepared for an upcoming interview? You will be more confident, relaxed, engaging, enthusiastic, natural, credible, knowledgeable, happy, focused, in the groove, on your game, and confident. I know, I said confident twice, but believe me – when you take the time to review and practice these questions, your confidence level will double. Your only goal is to close the interview and get the job. Please make the time you need to review and “practice, practice, practice” before you get the call for the interview

Special Bonus #2:

Closing the Sale: What works and Why (Mp3 audio recording) Whether you're a seasoned veteran or just starting out , you need to know the ins and outs of  closing the sale. I want to make sure that you personally use these tips during your interview process. That's why I've created the "Closing the Sale: What works and Why” – 60 minutes – Mp3 audio recording, the fastest and easiest way to prepare for the interview process.


Special Bonus #4:

You'll get an 6-month access to Shifting in Medical Device Sales Private Linkedin Group ($299 value). This is the best way to surround yourself with other successful sales professionals during a career transition.  You'll be able to share best practices, network, and share ideas to overcome common transition challenges.  I've created this group group to offer the ongoing webinars, resources, and support for new medical device sales professionals. Access starts the day class begins.

What Students Say

"WOW, what a difference he made!"

Before taking his class, I had very little knowledge of the Medical Device industry. After the 1st week of his course, I discovered so much more knowledge, than I previously had. What little I knew! WOW! What a difference he made. Again, if you are looking to enter the Medical device field, you cannot afford NOT to take Steve's course! Thanks a million, Steve!

Derek Henderson
Clinical Sales Specialist, Boston Scientific 

Masterclass Dates & Times

This live video conference masterclass meets approximately 60 minutes each week, for six weekly sessions.

Class begins on Mar 23rd 2020, 7pm EDT

All classes are 7– 8 p.m. EDT* (New York) on the following dates:

  • Mar 23 & 30
  • April 6, 13, 20 & 27

* 6 p.m. Central, 5 p.m. Mountain, 4 p.m. Pacific.

The workshop starts in: 

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Meeting format

This masterclass is offered via live video-conference format with an instructor.

Video-conferences are live workshops that are given over the internet where you can interact with the instructor and the other students. Video-conferences are a great way to learn, because you can learn from the convenience of your home or office.

Telephone dial-in access is available. If you don’t have a camera and microphone on your computer, or you’ll be away from your computer during a class, you can dial into the class via telephone.

The live masterclass sessions will be recorded, so if you miss a session, you will be able to download the video recording of the class and listen to it at your leisure. Class recordings are generally made available within 24 hours of the class.

All call recordings, workbook and resources are downloadable for later reference. 

What Students Say

"I was able to apply immediately what I learned"

Steve's experience in the world of Medical Sales became evident when I started working with him. He helped me develop a plan on managing the expansive territory I cover along with creating a system of following up with my existing customers by territory. I felt stronger and more motivated with each coaching session and was able to apply immediately what I learned. I highly encourage hiring Steve as a Sales Coach!

Raquel Gallagher R. T. (R)
Director of Clinical Applications, Samsung Medical Imaging Distributions

Meet the Instructor


As an executive coach and trainer for medical device sales professionals and teams, I've been working in and around the Operating Room since 1983.

Today, I look forward to sharing all of my experience, tips and strategies to help you successfully break into this exciting and rewarding field!

Steve Porcaro
Founder, SalesPlus MVP

Register for the Workshop

Masterclass Investment: $399


  • Six-weekly live video conference meetings
  • Workbook, handouts and resources
  • Participant private Linkedin group
  • 50 + (10 more) of the Toughest Interview Questions, and Best Answers - Ebook
  • Closing the Sale: What works and Why (Mp3)
  • Private strategy call
Register Now!
money back logo

Our Promise

Our masterclass and workshops are crammed with information. We are confident that you will find value in all the new ideas, tips and techniques. However, if you are not 100% satisfied with the quantity and quality of information you received after attending the first class session – we’ll give you your money back. 

What Students Say

"His expertise enabled me to stand out from the pack"

 Steve provides you with expert advice and straightforward resources that are essential to one-up your competition. His expertise enabled me to stand out from the pack and convey my marketable qualities in a way that made me a must have. If you’re considering taking your career to the next level, I’d strongly recommend that you hire the best!

Robert Kudart
Peripheral Vascular Consultant, Covidien